So you’re looking to create a shop for your school? That’s an excellent idea; a school store can generate superb profits, grow your school community, help your students, build the school’s brand, and bring students and teachers together.
However, there’s one problem: it’s easy to make mistakes when opening a school store.
In this article, we’ll detail common errors and how your school can avoid them:
- Not Selling Unique Merchandise
Selling the best merchandise is the most important thing when starting a school store. After all, students need the best school store products to perform at school. Nevertheless, many schools fail to sell unique merchandise that families and students will love. Of course, you must sell the basics: pens, pencils, crayons, books, and paper.
However, why not sell more unique items too? These may include magnetic notebooks, stapleless staplers, waterproof paper, adhesive laptop stands, etc. The more unique your student inventory—the quicker parents spread the message about your store.
- Using Outdated Systems
The days of an old-fashioned cash register are long gone in many stores. Instead, your school should use a modern POS system when you sell school supplies. They’re easy to use, have a simple setup, offer flexible technology, are affordable, and have superb security.
One of the main benefits of using a POS system is the cloud-based set-up. It’s easier to use, and users can access it from anywhere.
- Not Allowing Students To Help Run The Store
One of the best ways to help your students mature is by letting them help with the school store products. Some schools prefer to let the staff run the store, but there are many benefits to letting students run it.
These include learning accountancy skills, customer service, logistics, discipline, and accountability. By letting students work in the student web store, you can help them gain valuable life skills.
- Not Promoting Your Store On The Internet
It’s essential to market your school store on the internet and on social media. Today, parents have many places to find excellent school merchandise for affordable prices—including Amazon. Therefore, you must promote your student web store.
Word-of-mouth marketing between parents and students will go a long way if you sell excellent goods. However, use your website and SEO tactics to promote your student web store and school store products to wider audiences.
- Not Selling Bundles and Offering Bulk Discounts
When parents and students need to buy school merchandise, many like to buy in bundles. If you sell bundles that include everything a student may need for a specific grade level, you’ll promote your store and create happy students and parents.
In addition, offering bulk discounts at the start of a school year is a superb way to boost sales. If you deliver more affordable prices when parents buy massive quantities, you’ll sell tonnes of goods.
Create The Ultimate School Store Now
A student store is an excellent addition to any school. It can boost profits and transform the school community if you avoid the mistakes in this article.
At Store4Schools, we have the perfect student store software for school stores. Find out more today.
